Banco Popular

After demonstrating considerable success in two of Banco Popular’s key markets, JR Communications helped expand the customer base and elevate the prominence of this major multinational bank throughout the United States. Achieving just the right balance of distinguishing the bank through its products and services and amplifying community engagement through relationships and compelling local stories was crucial to redefining, and broadening, the bank’s market position.

Action:

Results:

Increased brand awareness and expanded customer base. Empowered branches to more effectively engage with their communities. Equipped management and staff to nimbly and effectively respond to crises. More than tripled the quantity, and significantly increased the quality, of media coverage in national, trade, and market-by-market mainstream media.

“JR Communications’ practical approach to media relations has helped elevate the bank’s presence within top general market media outlets and maintain an ongoing presence in top trade publications.

Banco Popular has enjoyed continuous support in media pitching and news bureau development as part of what I consider one of the fastest job turnaround times in the industry.”
—Manuel Chinea,
EVP & COO, Popular Community Bank