Julie Rosenthal

Julie Rosenthal


Advisor-in-Chief. Connector. Master strategist.


Whether she’s coaching a CEO, cultivating a reporter or brokering lucrative community and B-to-B relationships, Julie has a knack for making an impact. Her peers consider her a “pro’s pro.” And her clients stick with her year after year.

With deep and broad connections in the Washington, DC metro region and the proven ability to build connections anywhere, Julie’s reputation precedes her – and great results follow – wherever she works, in town and far beyond the city limits. She has boundless energy and a flair for getting the job done and done right.


Julie founded JR Communications in 2001 to offer clients the quality and level of service she wished she’d experienced when she was on the client side and to offer what many agencies struggle to deliver: a true partnership and collaboration where communications plays a key role in helping clients achieve their business objectives.


Julie launched her 30-year domestic and international career at major PR and ad agencies. A trailblazer, she used her entrepreneurial finesse to organically build communications programs on the client side for Cellular One Washington/Baltimore, Sprint’s new national wireless company, and internationally for Sprint’s new long-distance, joint-venture company in Brazil.


As lead of her own firm, she has created and managed strategic communications programs for consumer, retail and telecom for-profit entities, public sector organizations, nonprofits of all types and sizes, start-ups and more.


Julie is deeply involved with all of JR Communications’ clients, leading strategy and managing implementation to drive results with a singular focus – creating ROI. CEOs appreciate her ability to help them think and act strategically, see opportunities they might not, and step out of their comfort zones in a thoughtful way that helps them learn, grow and excel beyond even their own expectations.


Julie is a Leadership Greater Washington graduate (Class of 2002) and served on the board for 12 years, including a term as chair. She also has served on the boards of local professional and “off Broadway DC” theater companies, including Wooly Mammoth and Adventure Theatre MTC. In 2012, Washington Business Journal recognized her as one of the area’s “Women Who Mean Business.” A native New Yorker, she has a journalism degree from the University of Maryland.


When she’s not orchestrating another communications coup for her clients, Julie is playing her favorite role as mom with her two young sons, taking in local theater with her husband, or spending time in the neighborhood she loves to call home – Glen Echo, Maryland.




Julie not only met her husband when they acted in a play together, he later proposed on stage! Her performance with her clients builds on her love of crafting stories and connecting with audiences.