Fred Krazeise

Fred Krazeise

Senior Social Media Strategist

Social media expert. Content marketer. ROI driver.


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It’s a good thing Fred didn’t listen to his mother. Because the world doesn’t really need another lawyer, right?

 

But seriously, to say that Fred is one of the country’s social media pioneers is no tall tale.

 

A veteran social media marketer, he was among the very first users of Facebook and Twitter when they launched their platforms. He continues to stay on top of each update as all of the leading social platforms introduce new products and capabilities – helping his employers and clients navigate the perfect storm of change that constantly occurs within social media.

 

When Fred’s social media and content marketing expertise is part of the communications mix, clients can expect data-driven marketing and communications initiatives that yield measurable results aimed at driving top-line revenue and improving the bottom line.

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Fred believes all marketing is social. To him, social media marketing is not new – it’s enjoying a renaissance because of new technology. He loves helping clients understand that social media is about interacting directly with their customers (or donors or stakeholders), giving them relevant information, and communicating that information to allow customers to make meaningful connections.

 

Over the course of his 25-plus years as a marketer, Fred has developed expertise in high tech, consumer electronics, education technology, consumer products, and fine dining and quick-service restaurants. Today, he consults with digital agencies on both the East and West coasts.

 

In 2008, Fred launched the social media practice for award-winning ad agency SmithGifford. Prior to that, he was Associate VP, Marketing & Product Planning for Sharp Electronics. There, he led the multidisciplinary marketing team that created SharpPlace.com, a cutting-edge online direct-to-consumer store.

 

When Fred’s not tweeting, posting or creating profitable campaigns for his clients, he’s an avid urban gardener, an exceptional chef with a food memoir in the works, and an enthusiastic podcaster and blogger (we told you he loves social media).

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Fred’s skills as a gardener come in handy as a social media maven extraordinaire. He plants carefully, weeds wisely, and harvests a bumper crop—whether it’s healthy veggies or great connections for his clients.

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